fathom Blog

Thanks, Marc

Posted by admin in Branding, Emotions, Reading List. 3/26/2010, 10:27 AM

While paging through the updated and revised edition of Marc Gobé‘s Emotional Branding, we stumbled across a few words about fathom founder and CEO Christine Astorino. Mark writes that Christine “pushed the limits of [his] thinking,” and we can’t imagine kinder praise from such an expansive intellect.

Besides a groundbreaking focus on the human aspects of branding that we at fathom still find relevant nearly a decade later (naturally), the new edition of Emotional Branding includes Marc’s thoughts on social media and this age of seemingly limitless connectivity. A must-read for marketers, advertisers, community managers, design researchers… you get the point.