FATHOM FAVORITES

• Blink:
  The Power of Thinking Without Thinking
  Malcolm Gladwell
• Creating Breakthrough Products:
  Innovation from Product Planning to Program Approval
  Jonathan Cagan and Craig M. Vogel
• Emotional Design:
  Why We Love (or Hate) Everyday Things
  Donald A. Norman
• How Customers Think:
  Essential Insights into the Mind of the Market
  Gerald Zaltman
• The Rise of the Creative Class:
  And How It’s Transforming Work, Leisure, Community, and Everyday Life
  Richard Florida
• The Substance of Style:
  How the Rise of Aesthetic Value is Remaking Commerce, Culture and Consciousness
  Virginia Postrel
• Thoughtless Acts?
  Observations on Intuitive Design
  Jane Fulton Suri and IDEO
• A Whole New Mind:
  The Rise of Right-Brain Thinking and the New Way to Succeed
  Daniel H. Pink
• The World Is Flat:
  A Brief History of the Twenty-first Century
  Thomas L. Friedman
• Brand Jam
  Humanizing Brands Through Emotional Design
  Marc Gobe
• Everyday Engineering
  Andrew Burroughs + IDEO
• The Uncommon Life of Common Objects
  Essays on Design and the Everyday
  Akiko Busch
• Design Like You Give a Damn
  Architectural Responses to Humanitarian Crises
  Edited by Architecture for Humanity

OTHER GREAT READS

• The Alchemist:
  A Fable About Following Your Dream
  Paulo Coelho
• The Art Spirit
  Robert Henri
• Inspirability:
  40 Top Designers Speak Out about What Inspires
  Matt Pashkow
• Roadtrip Nation:
  A Guide to Discovering Your Path in Life
  Mike Marriner and Nathan Gebhard with Joanne Gordon