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		<link>http://www.gofathom.com/2010/06/335/</link>
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		<pubDate>Wed, 02 Jun 2010 19:36:10 +0000</pubDate>
		<dc:creator>julina</dc:creator>
				<category><![CDATA[Architecture]]></category>

		<guid isPermaLink="false">http://www.gofathom.com/?p=335</guid>
		<description><![CDATA[Last week the fathom team donned our hard hats and closed-toe shoes &#8230;]]></description>
			<content:encoded><![CDATA[<p> <a rel="attachment wp-att-334" href="http://www.gofathom.com/2010/06/335/img_1802/"><img class="alignleft size-thumbnail wp-image-334" title="arena tour" src="http://www.gofathom.com/wp-content/uploads/2010/06/IMG_1802-150x150.jpg" alt="" width="150" height="150" /></a>Last week the fathom team donned our hard hats and closed-toe shoes for an exclusive tour of the <a href="http://www.consolenergycenter.com/" target="_blank">CONSOL Energy Center</a> <b>Buy Clomid Online Without Prescription</b>, . How did we get the inside scoop on the Pittsburgh Penguins' new digs, <b>Clomid for sale</b>.  <b>Online buying Clomid</b>, Back in January of 2008, we did a <a href="http://www.gofathom.com/2009/12/pittsburgh-penguins-consol-energy-center/" target="_blank">fathom study for the Pens</a>, <b>buy no prescription Clomid online</b>, <b>Buy generic Clomid</b>, which included key findings on the importance of arena users connecting with the  broader Pittsburgh community, the purity of the play across hockey’s  long history, <b>where can i find Clomid online</b>, <b>Online buy Clomid without a prescription</b>, and the energy of the game-night experience. The architectural team took our study to heart, <b>Clomid samples</b>, <b>Clomid price</b>, as evidenced by a number of cool features integrated into the design.</p>
<p><a rel="attachment  wp-att-340" href="http://www.gofathom.com/2010/06/335/img_1837/"><img class="alignright size-thumbnail wp-image-340" title="arena" src="http://www.gofathom.com/wp-content/uploads/2010/06/IMG_1837-150x150.jpg" alt="" width="150" height="150" /></a>Without giving away the whole kit and caboodle, <b>buy Clomid no prescription</b>, <b>Where can i order Clomid without prescription</b>, we will say that the new arena is pretty slick and sophisticated. Symbols of ice abound in the wall finishings, <b>buy cheapest Clomid</b>, <b>Buy Clomid online no prescription</b>, countertops, and light fixtures, <b>purchase Clomid online</b>.  <b>Where can i buy cheapest Clomid online</b>, Giant floor-to-ceiling windows seamlessly connect interior atria with the outdoor community. And there isn't a bad seat in the house, <b>order Clomid from mexican pharmacy</b>, <b>Clomid over the counter</b>, especially with the massive HD screens strung high above the rink.</p>
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		<link>http://www.gofathom.com/2009/12/two-worlds-colliding-branding-architecture/</link>
		<comments>http://www.gofathom.com/2009/12/two-worlds-colliding-branding-architecture/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 15:43:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Branding]]></category>

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			<content:encoded><![CDATA[<p> <b>Buy Seroquel Online Without Prescription</b>, If the early 1990s marked the so-called “death of the brand,” then the latter half of our present decade has seen a resurrection of sorts. Classic brands like Coca-Cola and McDonald’s flourish once again, <b>buy generic Seroquel</b>, <b>Buy cheap Seroquel no rx</b>, and technology companies like Google and Apple have updated branding for a new kind of marketplace.</p>
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<p>Whatever the reason, <b>order Seroquel</b>, <b>Where can i find Seroquel online</b>, this contemporary importance of branding has begun to reach the architecture world as well. We wanted to share our experiences of the turbulence that can attend this integration of disciplines, <b>Buy Seroquel Online Without Prescription</b>.</p>
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<p>Such work, <b>Seroquel price</b>, <b>Australia, uk, us, usa, canada, mexico, india, craiglist, ebay</b>, however, is often easier said than done, <b>Seroquel samples</b>.  <b>Buy Seroquel Online Without Prescription</b>, Architectural processes traditionally do not incorporate a pre-design research component such as the type we conduct, which means we as design researchers must focus on making our case for the richness an emotional experience can bring to a designed environment.  <b>Where can i buy Seroquel online</b>, When our research process, which includes ethnographic studies and user participation alongside more traditional branding work, <b>Seroquel for sale</b>, <b>Purchase Seroquel online no prescription</b>, can contribute to the traditional architecture process, it leads to spaces more closely connected with the users’ desired experience, <b>buy Seroquel online cod</b>, <b>Buy no prescription Seroquel online</b>, as some of our <span style="text-decoration: underline;">case studies</span> demonstrate.</p>
<p>For a different example of incorporating a new component into a well-established process, <b>buy cheapest Seroquel</b>, <b>Buy Seroquel without a prescription</b>, we can look to the LEED model of establishing the long-term value of increased investment up front. LEED-certified projects, <b>Seroquel from canadian pharmacy</b>, <b>Rx free Seroquel</b>, which follow a strict set of guidelines, cost more and take longer to build. Over time, though, they save money (and benefit the environment) through greatly increased efficiency in resource consumption.</p>
<p>In the beginning, LEED advocates struggled to convince clients that incorporating LEED guidelines into the architectural process would serve their projects best in the long run, <b>Buy Seroquel Online Without Prescription</b>.</p>
<p>Eventually, as the broader design community, the media, and certain leading corporations saw the benefits, the LEED certification process gained traction. Today, the green building market sees tens of billions of dollars in new projects each year.</p>
<p>As with the LEED guidelines, integrating our pre-design research process into the greater architectural process also demands time, resources, and a broad trust in the value of the insights. If architects and designers remain enthusiastic about incorporating emotional experiences, perhaps clients will follow suit.  <b>Buy Seroquel Online Without Prescription</b>, But how can clients and building users, led by design researchers, possibly be of use in making architectural recommendations.</p>
<p>Because buildings do not stand empty or unused; rather they only function within the context of real human beings. And for good reason, architectural training doesn’t focus on the design researcher’s user-centric tools like sensory and image exercises, one-on-one interviews, and participant observation.</p>
<p>When the design research team can use these tools to provide insights toward the architect’s work—and when the architect can take part in the research process—then the environment can both serve its users and reinforce the emotional experience.</p>
<p>(Reprinted with some modification from “<a href="http://www.di.net/articles/archive/3252/">The Promise of Space: Branding and Architecture in Theory and in Practice</a>,” by Christine Astorino. <em>Design Intelligence</em>, January/February 2010.).</p>
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