Consumer Packaged Goods Company: Innovation Center
Innovation, creativity, and productivity are at the heart of any successful corporation. An atmosphere of freedom, of experimentation, and the permission to both fail and succeed are ingredients needed to develop not only a product that resonates with consumers, but creates employees that are fulfilled and challenged.
fathom set out with the goal of understanding how the physical space could support innovation and creativity in the workplace, and left understanding that cultural space was as important, if not paramount. The experience in the workplace should be a balance between optimal utilization of the physical design and a corporate culture that promotes collaboration and the open sharing of ideas.