A design thinking philosophy:
fathom’s approach uses inspirational and evocative tools to dive deep into
stakeholders’ needs—conscious and unconscious. This deep human-centered
research phase builds a foundation of empathy that progresses into an iterative
series of analysis and synthesis exercises and dynamic, focused ideation sessions.
The end result is innovative and sustainable solutions that come to life to create
stronger and richer emotional experiences for clients.
“What has proven to be especially effective in this process was the inclusion and level of engagement of the veterans themselves.