Thoughtfully and Creatively.
The thoughts and feelings of real people make up the moving parts that define every problem we solve. Our inquisitive team first discovers those human experiences and then responds to them through deep, careful analysis.
Process Without Limits.
fathom’s immersive approach allows us to provide the kinds of rich insights that serve our clients so well.
At the same time, our intellectual diversity allows us to tailor our process to the unique needs and challenges of each project—so there’s no challenge we can’t tackle.
Depending on the project, our process might include:
- Discovery sessions designed to uncover ideas, challenges, and conflicts, using traditional brainstorming, image sorting, sketching, role-playing, and other exercises.
- One-on-one interviews during which we push internal and external stakeholders to explore their own beliefs and desires—even the ones they didn’t know they had.
- Immersive ethnographic observation of stakeholders by fathom team members.
- Secondary background research focusing on competitors and market trends.
- Consultation with a network of experts from across business and industry—injecting our work with fresh perspectives.
Once our research is complete, we analyze our findings, distilling them into key concepts and themes. Then, based on this work, we deliver a set of materials that provides you with inspiration and knowledge as you move towards implementation.
The centerpiece is the Insight Journal, a highly creative and emotive book that brings the minds of your users to life. Once you read the Insight Journal, you truly know your users—perhaps even better than they know themselves.