Pittsburgh Penguins: Consol Energy Center
The adrenaline that surges through screaming fans cheering on a promising team as it takes to the ice, all in pursuit of the Stanley Cup. The sound of metal carving ice, the cool wind on a fan’s face, and the determination, strength, and speed of a sport with humble roots and a strong work ethic. The Penguins understand the power of a shared experience and the feeling of being surrounded by a family of 18,000.
fathom dug deep into the arena experience to explore what a hockey game truly means to its fans. Our key findings surrounded the importance of users connecting with the broader Pittsburgh community, the purity of the play across hockey’s long history, and the energy of the game-night experience.
The Penguins kept fathom engaged as consultants through the design and construction of this arena.