Insightful Minds.
fathom is a research, strategy, and design firm bridging the creative and analytical worlds. We are a collection of deep thinkers and passionate problem-solvers. We are intelligence beyond the focus group, creativity beyond the catch phrase, vision beyond the logo.
Most importantly, we are the missing link between you and the people at the heart of your business.
Christine Astorino.
As founder and CEO of fathom, Christine Astorino finds herself asking the same question over and over: How can we connect people emotionally to an environment, a product, a brand, an experience?
In fact, it was that kind of persistent, open questioning that led Christine to create fathom in 2003. With a background in architecture and design, she saw an opportunity to help clients think profoundly and creatively about their business problems.
The fathom Team.
It takes a special kind of person to think from both sides of the brain the way we do at fathom. Our team includes:
- Julina Coupland, a design researcher with a background in writing and fine art.
- Scott Smith, a Ph.D. in anthropology with a research focus on the built environment.
- Devan Goldstein, a marketing strategist who’s taught writing and media studies.
- Nancy Bischoff, a graphic designer with a penchant for visual storytelling.
- Erin Holland, a behavioral brand planner steeped in ethnographic practice.
- team members from a range of other disciplines, including service design, architecture, industrial design, and more.
In consultation with a network of experts and partners, we help you more deeply understand the people that you need to reach—consumers, stakeholders, users, human beings.