fathom is a research, design and strategy firm that uses creative methods to deepen our understanding of people as consumers, stakeholders, users and human beings. We provide intelligence, inspiration and actionable ideas to connect people emotionally with designed environments, brands, products or services.

Case Study: Veterans' Recovery CenterCase Study: Veterans' Recovery Center

Fathom Blog

Christine at TEDx

Below, watch Christine talk through fathom’s work on the Children’s Hospital of …

Posted by: devan in Design, Emotions. 1/15/2010, 3:13 PM

Two Worlds Colliding: Branding & Architecture

If the early 1990s marked the so-called “death of the brand,” then …

Posted by: devan in Architecture, Branding. 12/30/2009, 3:43 PM

“The most important thing that fathom did was to look deeply into what the fans wanted to feel and see and sense when they came to the arena. I’m confident that because of our engagement with fathom, the arena will be better than it would have been without them.”

David Morehouse
President, Pittsburgh Penguins

What is the aroma of adventure?